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The InstaGenius feature guide

Find your next
content workflow.

See what each tool does, discover the smaller controls, and follow practical steps for your business or your next creative project.

Explore the tools Read the user guide

Free to browse. Using the tools requires an account; access and AI credits depend on your plan.

For businesses & product sellers

From product to planned post

Save the facts, prepare a creative and review it before scheduling.

  1. 1Save your brand
  2. 2Add your product
  3. 3Create a flyer
  4. 4Review & schedule

For creators & social media managers

From an idea to your next series

Develop the message, choose a format and learn from available results.

  1. 1Explore a hook
  2. 2Build a carousel
  3. 3Keep a draft
  4. 4Review performance

Explore the tools

Show examples for

20 of 20 guides

Brand & assets

Brand Kit

Keep your logo, colors and business context ready for your next creative.

  • Global and account-specific kits
  • Logo color picker
  • Tone and audience tags
  • Business details
How to use it & examples
  1. Choose the account and add your logo.
  2. Save your palette, audience and verified business details.
  3. Use that context in a supported studio and review the result.

For your business

Prepare a consistent starting point for shop announcements and product launches.

For your content

Save your visual identity and tone before creating a recurring content series.

Keep in mind: Check text and brand details in every generated output.

Open the tool

Brand & assets

Product Vault

Save product images with the information you want future content to use.

  • Product search
  • Editable marketing passport
  • Selling points and audience
  • Related content
How to use it & examples
  1. Open Product Vault in the Content Library and upload a product.
  2. Review the suggested description, audience and selling points.
  3. Save the product and use its information when preparing content.

For your business

Keep a ceramic mug photo, its verified details and customer use cases together.

Keep in mind: AI suggestions can invent product facts. Correct them before saving or publishing.

Open the tool

Brand & assets

Recent media

Select a file you have already uploaded when preparing another piece of content.

  • Image and video filters
  • Media search
  • Preview before selecting
  • Vault assets
How to use it & examples
  1. Open the media picker from a supported studio or upload dialog.
  2. Search or filter the available media.
  3. Preview a file and select it for the current draft.

For your business

Reuse a product photograph for a new announcement.

For your content

Find an earlier upload without selecting the same file from your device again.

Keep in mind: Keep your original files: stored media is subject to retention and cleanup.

Open the tool

Create content

Captions & hashtags

Turn a specific topic into editable copy for your Instagram post.

  • Topic and tone
  • Caption variations
  • Editable hashtag groups
  • Copy and save
How to use it & examples
  1. Choose an account and describe your topic and audience.
  2. Generate a caption and review the suggested hashtags.
  3. Edit the opening, verify the claims and save your draft.

For your business

Explain how a product solves one everyday problem.

For your content

Try different openings for an educational post.

Keep in mind: Review facts, offers and wording. Suggested hashtags do not guarantee reach.

Open the tool

Create content

Visual Studio

Create an AI visual or prepare an image or video you already own.

  • Generate or upload
  • Aspect-ratio choices
  • Visual styles and frames
  • Editable captions
How to use it & examples
  1. Choose AI generation or upload your own media.
  2. Set the direction or inspect your uploaded content.
  3. Review the media and caption, then save or open publishing.

For your business

Prepare a product announcement from an existing photo.

For your content

Build a post around a short clip you have already filmed.

Keep in mind: Check generated lettering, image details and any automatic transcript.

Open the tool

Create content

Business flyers

Create an announcement using selected brand details and visual references.

  • Brand-detail toggles
  • Style and format choices
  • Reference images
  • PNG export
How to use it & examples
  1. Load your brand details and choose which ones should appear.
  2. Describe the announcement and the role of any reference images.
  3. Generate, inspect all text and export or prepare the post.

For your business

Introduce a new service with the right contact information.

For your content

Prepare a workshop or event announcement in your own visual style.

Keep in mind: Verify names, phone numbers, dates and other business facts before sharing.

Open the tool

Create content

Carousel Builder

Develop a topic into a sequence of slides with a shared caption.

  • Editable outline
  • Slide visuals
  • Per-slide regeneration
  • Swipe preview
How to use it & examples
  1. Generate an outline from a focused topic.
  2. Improve each slide’s message before generating visuals.
  3. Inspect the full sequence and caption, then save or schedule.

For your business

Explain three ways to use a product across a slide sequence.

For your content

Turn a tutorial into a readable step-by-step carousel.

Keep in mind: Check slide text at phone size. Regeneration may use credits.

Open the tool

Create content

Reel planning & generation

Review a video blueprint before requesting a rendered Reel.

  • Duration requests
  • Editable scenes and narration
  • Voice and music choices
  • Thumbnail and caption
How to use it & examples
  1. Enter a topic and choose the video options.
  2. Review the scene direction, narration and ending.
  3. Generate and inspect the actual video before publishing.

For your business

Prepare a short introduction to a product or service.

For your content

Develop an educational idea into a scene-by-scene video brief.

Keep in mind: Generation time, output and available options depend on provider support and your plan.

Open the tool

Create content

Story creation

Compose a vertical image, video or text Story.

  • Photo, video and text modes
  • Background choices
  • Draggable text layers
  • Share or schedule
How to use it & examples
  1. Select a background or add your media.
  2. Add text and adjust its position, size and color.
  3. Check the vertical preview before exporting or scheduling.

For your business

Create a simple opening-hours announcement.

For your content

Share a short update with a readable text overlay.

Keep in mind: Text rendered into an image does not automatically become a clickable mention or sticker.

Open the tool

Create content

Festival & occasion posts

Prepare branded creative for an occasion or a custom event.

  • Occasion presets
  • Custom event names
  • Language choices
  • Logo and product assets
How to use it & examples
  1. Choose an occasion or enter your own event.
  2. Add your brand assets and creative direction.
  3. Review the greeting, design and caption before sharing.

For your business

Create a greeting that includes your shop’s identity.

For your content

Prepare a branded announcement for a community event.

Keep in mind: Check dates, language, cultural details and spelling yourself.

Open the tool

Create content

Branding & layout controls

Refine your occasion design with direct editing controls.

  • Move, resize and rotate
  • Text styling
  • Undo and redo
  • Saved layouts
How to use it & examples
  1. Open the branding editor for your occasion design.
  2. Adjust logo placement, text and contrast.
  3. Preview the result and save a layout or download the design.

For your business

Move the logo so it does not cover the product.

For your content

Reuse a layout while adapting the message for each occasion.

Keep in mind: Inspect the exported design at its intended viewing size.

Open the tool

Create content

Image enhancement

Enhance an image and compare the result before deciding to use it.

  • Enhancement modes
  • Before-and-after slider
  • Pixel inspection
  • Output dimensions
How to use it & examples
  1. Upload an image and choose the appropriate enhancement mode.
  2. Compare the original and result, including fine details.
  3. Check actual dimensions and download or reuse the result.

For your business

Inspect whether an enhanced product photograph still represents the item accurately.

For your content

Compare an image at full size before using it in a design.

Keep in mind: AI can synthesize details. Enhancement is not a guarantee of exact identity or recovered original detail.

Open the tool

Create content

Creative Agent

Develop a creative through a guided conversation about your product and audience.

  • Product upload
  • Clarifying questions
  • Creative plan
  • Image and copy outputs
How to use it & examples
  1. Upload your product and describe the intended audience.
  2. Answer the assistant’s questions and review its direction.
  3. Generate, inspect and save the creative and supporting copy.

For your business

Explore a product creative with a clear customer benefit.

For your content

Develop a sponsored-content concept from an approved brief.

Keep in mind: This creates assets and copy; it does not launch a paid advertising campaign.

Open the tool

Plan & publish

Content Library

Find drafts and continue working without starting from scratch.

  • Account, type and status filters
  • Resume in a studio
  • Duplicate content
  • Live Instagram tab
How to use it & examples
  1. Find a saved item using the library filters.
  2. Resume it in its studio or duplicate it for a new angle.
  3. Review the changes and choose the next publishing step.

For your business

Adapt an earlier announcement for a different product.

For your content

Pick up an unfinished carousel and complete its final slide.

Keep in mind: Deleting an app record should not be assumed to delete the published Instagram post.

Open the tool

Plan & publish

Calendar & scheduling

Review planned content and choose when it should publish.

  • Account and status filters
  • Draft inspection
  • Approval controls
  • Rescheduling
How to use it & examples
  1. Open a planned item and inspect its account, media and caption.
  2. Choose a future date and time, checking your timezone.
  3. Confirm its status and check the destination after publication runs.

For your business

Prepare a week of announcements and review each one.

For your content

Move a draft when your content schedule changes.

Keep in mind: Scheduled and processing statuses are not confirmation of successful publication.

Open the tool

Plan & publish

Upload & prepare a post

Add your own media, review the copy and choose the right next action.

  • Media upload and preview
  • Caption editor
  • Editable hashtag chips
  • Save Draft / Post Now / Schedule
How to use it & examples
  1. Use the calendar’s add control and select your media.
  2. Review the caption, hashtags and any video transcript.
  3. Save a draft, attempt publication now or choose a future time.

For your business

Prepare a real product photograph for your next announcement.

For your content

Upload a filmed clip and finish its caption before scheduling.

Keep in mind: Publishing requires a connected eligible account and supported media.

Open the tool

Plan & publish

Posting-time suggestions

Compare suggested slots with a time you choose yourself.

  • Suggested slots
  • Audience regions
  • Weekly view
  • Manual date and time
How to use it & examples
  1. Open time suggestions while scheduling.
  2. Review the available slots and data context.
  3. Select a suggestion or enter a time manually, then check timezone.

For your business

Use an available suggestion as a starting point for the next announcement.

For your content

Compare suggested times with your usual publishing routine.

Keep in mind: Suggestions can use follower data, historical performance, preferences or defaults. No time guarantees reach.

Open the tool

Review & improve

Performance dashboard

Review available account performance before deciding what to create next.

  • Account and date filters
  • Reach and impressions
  • Top content
  • Manual data sync
How to use it & examples
  1. Choose one account and a reporting period.
  2. Refresh available data and inspect top content.
  3. Use what you observe to form a specific idea for the next post.

For your business

Compare which product posts received more interactions.

For your content

Review the formats and topics associated with your strongest posts.

Keep in mind: Available metrics depend on provider permissions and history. Sample data is not real account performance.

Open the tool

Review & improve

Trends, hooks & strategy

Explore structured ideas for your niche and improve your opening lines.

  • Trend Sniper
  • Hook Lab
  • Growth Audit
  • Copy suggestions
How to use it & examples
  1. Enter a focused niche and use the relevant account context.
  2. Explore an idea or compare suggested hooks.
  3. Adapt the result to something your business or content can actually deliver.

For your business

Find a useful angle for explaining a service.

For your content

Explore alternative openings for a tutorial.

Keep in mind: AI suggestions and scores are guidance, not verified forecasts of growth or virality.

Open the tool

Review & improve

Content Remix

Adapt material you own into a different content format.

  • Text or supported URL input
  • Four output formats
  • Hook, body and CTA
  • Continue in a studio
How to use it & examples
  1. Paste your own text or a supported source URL.
  2. Choose the format you want to develop.
  3. Review the remix and continue in the relevant studio.

For your business

Turn a product explanation into a carousel outline.

For your content

Develop a written tutorial into a Reel brief.

Keep in mind: URL extraction is not supported for every website. Use material you have permission to repurpose.

Open the tool

Start with one piece of content.

Choose a workflow, use media you own, and review the output before sharing. Check current plan details for tool access and AI usage.

Create an account →See current plansGet help
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